Kreativitas

Creativity or creativity is a mental process involving the emergence of new ideas or associations, or new relationships between existing ideas and members.
  From a scientific point of view, the result of creative thinking (sometimes called branching thinking) is usually considered to have authenticity and propriety. Alternatively, the daily conception of creativity is the act of making something new.
 Creativity in the present is strongly influenced by various factors: heredity and the environment.