Cannabis vs tobacco. The favorite is already obvious. What's next?

Hello everyone, today we will talk about the fight between tobacco companies and the cannabis industry. Let's try to figure out who is losing and how serious it is.

In 2018, a new wave of cannabis legalization began in the US and Canada. This event affected traditional tobacco companies.

For example, shares of Philip Morris have fallen in price almost twice over the past year from$ 120 per share to$70.

Business of the company British American Tobacco develop a bit worse, the price has fallen from 73$ per share up to 31$.

The question arises why all of a sudden they fell? And the answer is simple for some reason, investors do not want to invest more in tobacco companies, although a year ago this kind of investment was considered the safest. Did people have become less quit Smoking? No, people both smoked and smoke further. The point is rather that investors have taken their capital from tobacco companies and are investing it in cannabis companies. Yes, what can we say if the tobacco companies themselves invest in cannabis – tobacco giant Altria Group (the owner of the brand Marlboro)bought 45% of the shares of Cronos Group. Apparently Altria decided not to resist, but to keep up with the progress.
Perhaps someone it all seems interesting and harmless, but believe me not so simple. And you asked yourself how and who just managed to" bend " tobacco billionaires? Prior to that moment no one could deal with them. Who wants to push people into a gateway drug, and thereby to befuddle their minds, to make them quieter so people have less questions to sit and shut up? What does it look like from a moral point of view?
Well, as a trader I see this as a great opportunity to earn.
And how do you feel about what is happening?