What a complicated issue. For me it all comes down to the question of what are those in power to do when the behavior of people is hurting themselves and others? We have had this debate with cigarettes, certain types of food and now social media. In a relatively free market economy like America what is supposed to happen is that the economy will will self-heal and push out the bad or undesirable on its own. But what happens when marketing and fear come into play and the population thinks that it cannot do without the thing that is causing problems? To me the most interesting thing about guns is the fact that many people will purchase several in their lifetimes and never use them for any other purpose except to go to the range and shoot. I understand the being prepared argument but would anyone purchase life insurance if no one died? America's problem is not guns, it is that the country has a gun culture and this leads to good people and criminals always thinking of a gun first. So here we are and guns are everywhere. At last count 310,000,000 for 350,000,000 citizens and mass shootings in offices, warehouses, schools or churches literally happening every week. The country finds itself impotent to stop it because even the slightest hint of common sense legislation is rejected by the gun manufacturers. So the responses about guns gets more and more extreme and this is to be expected. At some point someone will launch a lawsuit against a credit card company for providing the credit for a mass shooter to purchase a large amount of firearms. And because juries are getting mroe and mroe sympathetic to shooting victims, that credit card company will lose the case. This was how cigarette manufacturers saw the tide turn against them. Lawyer went after retailers in addition to the tobacco companies. So companies like Visa have a need for concern because the tide in America seems to be turning and they need to be ahead of the curve. Do I think that this is going to erode personal freedoms. No, this changes nothing that is already in place. Again look at cigarettes. this was the same argument. For me the overriding issue is that in 2018 in the greatest country int he world it is insane that there are not commons sense gun laws and even crazier that politicians are not making this their most important issues. Especially those supported by the gun lobbies. What comes after something like this in the article will be discussions about gun bans unless something is done. Thanks