Greetings @neavvy, great article, a few days ago I was reading about this precisely, and it is that draws much attention to where you can focus the use of this technology, because as in everything there is its good side and its bad side, and of course it is necessary to emphasize that as many look for the good there are those who look for the evil and sometimes harming or distorting for what really this technology was created ... what so to say it dirty the face to what perhaps can be something good, because suppose we have some very famous artist and you have a song that fascinates you, with this technology although the artist is deceased could create again a music video which for all the technology at disposal probably has a brutal quality, compared to the original and not It's wrong, but well, as I told you before, there's something wrong with the case you raised about Macron's supposed message ...
Socially this can affect us more or less depending on the position we occupy, but what if it is something that is very easy to elaborate any of our environment could do and is that at the rate we are going all technology is perfecting it to the point of doing it simpler for its use in some cases facilitating it to all (in some cases). I think that to detect when those messages are false, there is going to be a lot of work in this, since we would have to develop an artificial intelligence that is exclusively responsible for it or adapt the program that is already used to create by means of reengineering for that purpose.