To give some context, i have a background in marketing and graphic design, call me ignorant (or perhaps free of racist thoughts) when i first glanced over this post, i actually looked at the image for like 5 minutes and thought to myself "whats racist here?"

I then had to go out and google / youtube around and established that apparently monkey is a racial slur? - i actually did not have any idea...

So like, if i was the marketer, asked to design that graphic, or even the guy that had to approve it i would be like "yeah sure" as nothing particularly bad even popped up in my mind when i saw that, but, thats me, im not racist, so i dont think about racist stuff, i just saw "kid in green jumper " that was all.

Now WITH THAT SAID

If these things are an issue, a big company like H&M SHOULD be running any print media ideas through their PR department who should, be giving feedback, so as to avoid these scenarios.

The reason i say this, is because it is VERY EASY for a artist, graphic designer and marketers creative vision to get taken the wrong way than it was intended, its very very common, thats why you always double check things before pressing "print"

Just my 2c.

Just dropped a new post myself, about the latest 24 Hour Sydney Train Strike check it out if you get a chance.