One page marketing

The one-page marketing plan aims at simplifying the marketing plan of any company or project by writing it in one page divided into 9 boxes. Each box contains a quick summary of the marketing steps that will be implemented, with a full chapter devoted to explaining the contents of each of the nine.

There is no dispute that a good marketing plan is not enough for only one page, but in your mind and in your mind one page is sufficient for the marketing plan for your project and for your company.

The book is named 1Page Marketing Plan. A freelance marketer - a technical expert - a business consultant, he published his own book via Amazon, becoming one month after he began selling it as a top-selling seller there. As well as many high estimates of readers of the book. (Url)

The author is known to have launched several commercial projects, many of which made him proficient in marketing from the experience of practical, and in his book put many tips and the summary of his experiences in launching the start-up business.

The writer describes inexperienced entrepreneurs in the field of marketing as: "They turn from a stupid manager to being that stupid manager.
In other words, marketing is a long distance race, a marathon, not an enemy race that wins the fastest, but the longest and most patient and ready to change direction according to the market variables in which it operates.

The writer is preparing the reader to understand marketing better, and strikes the writer for example the importance of marketing by saying: There is a very good reason for the insistence of the late Steve Jobs to approve himself to any marketing material bearing the logo Apple.

The book begins with a wise quote from the world and the discoverer Isaac Newton: "If I have seen more than others, it is because I have stood on the shoulders of Giants."
The writer will not repeat that you need to work hard and that you have to be talented to succeed in the world of marketing, on the contrary, the author shows you what things you should leave and not to do because it does not lead to increased efficiency and productivity.

The book also lists many good ideas that help you to outline the features of your marketing plan quickly and effectively.

The first stage when developing your marketing plan - pre-plan development

At this stage you will deal with potential customers and people who do not know anything about your existence from the ground up.

Here you should identify the target market and write down the enthusiastic message you are paying for the purchase from you.

The goal of this stage is to identify potential customers with your brand and interact with your marketing message, and once you find them who are interested in your marketing efforts, you will convert it from a potential customer to an actual customer, in order to enter the next phase of the marketing plan but before, let us know what you will write in the first box Of planner marketing plan.

1-Choose the target market for you

This step is very important, it determines the message and who will hear it and how it should interact with it.

Your success in this step means that your brand will compete in its optimal market, saving money and energy, reducing errors and wasting resources.

The author then focuses on a pure marketing reality: your goal is not marketing for all or for all people.

One of the main causes of failure of entrepreneurs and startups is to try to get as many customers as possible and to serve as large a market as possible. This may sound logical to some, but business owners will have to pick the customers and the market they serve, in order to maximize returns and increase profits.

To clarify the idea, let me say that when your maximum capacity is to serve only 100 customers, your profit from each customer is $ 10. Because of your decision, you have not been able to serve one customer. You have already lost $ 1,000 and you have not won.

At the beginning of your business, you will be overwhelmed by the loss, which will make you accept any customer and any transaction - this is acceptable in the light of special circumstances such as building a reputation and experience of your new product and application that has not come out of the Beta phase, but over time you will have to improve Choose the customer and the market and check the numbers and statistics and focus on the profits.

Do not serve everyone.

Your customers are not all people.

Knowing the niche you serve maximizes profits and reduces costs. (This post explains what Nish / Nitch means)

If you exit this post with this information you have won. Do not understand this by saying that you should stop reading. There are more tips on the road 🙂

Have you underestimated this advice? To emphasize my words, I can only tell you to see the big corporate campaigns that have tried to target all people, and consider looking at how much wasted money and failed marketing campaigns achieve tangible results ...

On the other hand, startups do not have enough budgets to launch successful marketing and advertising campaigns that reach the target audience and attract their attention and turn them into customers who bring you profits, which is not the end.

The author goes on to tell you: Offer an excellent customer experience and customer service that makes him feel so important to you, keep him buying from you, and make you marketing with praise.

Then the author concludes with the following advice: Do not cost yourself too much.
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Write your marketing message

A marketing message is a promise to your customer, an advantage to your product, a benefit to your service, a good reason for the recipient to leave everything and concentrate with you and implement your request that ends your marketing message.

The futility of your marketing message increases as it is dull and lifeless.

The following advice has been repeated a lot but it is true, you have to distinguish from competitors, and offer something that is not offered by others or is not the attention of competitors and is needed by potential customers.

Your suffering as a marketing manager sets up a successful marketing plan that does not end here. After you reach a promising marketing message, you have to finish it with a clear, straightforward and simple request that is understood by the young, unobtrusive, arrogant, lazy and active.

This is called Call to Action or Order Execution or Purchase Order.

Every marketing message and advertising campaign has a goal, such as opening an account with a bank or buying a car, apartment, service or product.

On the other hand, when you start your advertising campaign / marketing plan, do not expect success from the first day. The campaigns that succeed from the first day are by chance no more. For each successful campaign from the first day, you will find dozens of campaigns that have not received the same result. .

Marketing is not a gamble or speed race.

Yes, it drives entrepreneurs to nervous and nervous, they know that their budgets are limited, and that the chances of advertising failure are high, but marketing is a game of patience rather than speed, wisdom does not accelerate ...

It's time for you to market for a goal, a clear crystal goal, simple not complex or complex.

Many start-up companies do not work for a specific goal, and if you take the logo that is drawn and written, you will not know it ...

The customer will not find a clear reason to buy from a company that is not clearly defined or known for the purpose of its existence or purpose of its work.

You must allocate time, money and effort to define your business goal, with simple, clear, easy to understand words.

Do not rush to launch your company which is an imitation of others or a replica of another company.

The author says: Do not follow coffee and you think there is something unique in your work this.

You must focus on quality and outstanding customer service (actually not just in your imagination).

Reach targeted customers across ads

A more expensive and costly component of a marketing plan would be advertising and so on.

Advertising means Your marketing message will be published and placed in front of the target category of potential customers.

Ads are expensive so you should improve your selection and carefully manage your ads to ensure a high return on your advertising investments.

The current trend is advertising online, especially through social media, but the author tells you that the Internet is only a 'part' of the marketing plan and not all marketing plan and this is not an underestimation but to alert and clarify that the marketing system is large and wide and includes several channels and does not depend Entirely on a single tool. The author uses Internet ads in turn, but does not rely on them alone.

Any advertising campaign needs 3 factors to succeed and spread everywhere:
1 - Market 2 - Message 3 - means of advertising

To succeed, your ad campaign must meet all three of these requirements.

'Combined' means that if you miss a factor, your ad campaign will probably not work.

You have to choose the right message, the right market, and the right advertising medium for your ad campaign to succeed.

Before you launch your social media campaign, make sure you have enough ad budget.

While you spend an owner on the ad campaign, one of the following possibilities will be met:

The marketing plan fails
You will not know if a marketing plan is successful or unsuccessful because you do not measure the results achieved because of the marketing plan
Your marketing plan will be successful and profitable
If you notice that your ad campaigns have failed to deliver tangible results, stop everything and think about why and try something different from what you've been doing before.

Measure the performance of your ad campaigns with the appropriate technical means available.

When the marketing plan succeeds and pays dividends, increase the money you invest in it, provided that the positive results continue and will continue to be measured properly.

The best use of e - mail power

On the other hand, beside ads, the most powerful element in digital marketing / internet is e-mails that remain successful today.

Unfortunately, some read up to that and then rush to buy a database of e-mail addresses, then write a huge marketing message, then hurt people with endless e-mails, no benefit, and then find it back to you and tell you that e-mail marketing does not help, Experiment…

The power of e-mail stems from the fact that most people carry a smart phone that reads the e-mail, which means that the time elapsed since sending the e-mail message and even the desired effect of the message sent.

In the beginning, you should ask your customers - whether potential, actual or reluctant - to trust you on their email.

Then enter into a business relationship with these customers, to provide them with useful information and correct, and the winning deal (from their point of view).

A relationship based on mutual dialogue rather than one-way dialogue.