Coolest Monkey in the Jungle - WTF?
Wanna see what not to do in a national advertising campaign as a major retailer?
Basically this:
(from H&M)
Yes H&M put out one of the most blatantly racist ads ever, it's hard to believe nobody put the keibash on this one.
They probably just wanted to get people talking about their brand and thought, "any publicity is good publicity". I try to avoid the big corporate brands as much as possible anyway, especially "fashion" brands.
Hey @natubat I don't think that's the case. They are from Sweden so probably didn't connect the dots. The sweater itself is fine, but the choice of model for that specific slogan was definitely a mistake!