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Think of it this way Bitcoin is supposedly the gold standard for store of value. Litecoin is considered the silver coin for store of value. It is not a bad time to buy. If bitcoin price gets to high for the average investor. Litecoin makes a strong alternative. Once the general public wants in on crypto-currency's, don't be surprised to see it raise dramatically in price.

How would you compare LTC to ETH? (If this is a naive comment, please forgive)...I am new to this arena and looking to learn before going in with both feet.
It seems like anyone can find an argument for or against any coin/token on the market.
So my question would be why LTC and not ETH?

Thanks for any help.

LTC is a lot easier to just use as a currency unless you need to buy an ICO or use smart contracts litecoin is a lot cheaper and practical. I hate having to calculate gas and all that I like seeing a flat fee!

Right now take what ever money you can afford to loose ( read the afford to loose again.)Then split the purchase in half or 75 to 25 if you want. Both are good coins but they serve different functions.

I suggest to invest also in LTC altenative like Vertcoin ,
it have a strong develop https://github.com/vertcoin/vertcoin . Dont have a big market cap
and It 'is strong focus to build a decentralized crypto

I would say yes, price is down now. It is all about market adoption, if retailers start using it then we will see the price go up.