Understanding Digital Marketing

Let’s start by taking a look at the different marketing tools, tips and strategies and break them down into byte size that you can use to immediately take your business to the next level!
So What exactly is digital marketing?

As simple as this is going to sound; Digital marketing is marketing using digital tools, and marketing is nothing more than communicating values to your customers! So digital marketing is, therefore, communicating value to your customers using digital tools. Now that we got the definition correctly, the next question is;

What digital tools are available and how does it differ from traditional marketing tools?
The first thing to do is understand the difference between traditional and digital marketing!
Traditional marketing relies on tools and mediums such as the newspaper, radio, TV, magazines, billboards, Direct mails etc.

Digital marketing, on the other hand is made up of tools such as Search engine marketing, social media marketing, and content marketing such as blogging, articles or video creation, email marketing and online pay per click advertising.
When you are talking about traditional Vs Digital marketing, you are talking about tools more than the strategies behind them and more accurately, you are talking about which form of media you are going to use to communicate your message on! A traditional or digital one?

Does traditional marketing work?
Absolutely! When done well and strategically designed and executed on, it can still provide good results, BUT!

When compared to digital marketing, traditional marketing does not simply have a chance! This is because digital marketing is far more cost efficient, effective and allows you to measure, monitor , analyze and test in a much better and faster rate. The key to maximize your marketing budget and results is to first ravage all available digital options, before you can start looking for traditional marketing opportunities.
The future of digital marketing

As consumer media consumption trend continue to shift dramatically away from traditional to much more and towards digital content, there will be a time in the near future that we will no longer talk of traditional marketing but rather Digital marketing.