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RE: ARGHH NO MORE CONTENT PLEASE!!
thanks for sharing @leeart :D ooh thats a good point to make! It definitely is a trend for consumers to do that and share everything, whether its quality or not, to their audience. I suppose that can be good news for marketers as they don't have to do anything but still receive some sort of 'shoutout' to boost their awareness. But it becomes a problem if the brand itself is trying to build a certain reputation and consumer push out content that compromise it.
Indeed that is a big concern. Building a reputation is tough and maintaining that reputation is tougher.