Travel for free on the Tube with just a Lucozade bottlesteemCreated with Sketch.

in #marketing7 years ago (edited)

Free Lucozade bottles with a contactless chip at the base are being handed out at Oxford Circus station and can be used to pay for a single journey on London’s subterranean railway network. Passengers simply tap the bottle at the gates as they were using a normal card.

Nice Marketing !!!

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Good marketing strategy. They really innovated with this idea. Now I expect McDonald's to do the same with the Big Mac and I will be the happiest man in this world.


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Great idea! They would go broke in the U.S. if they used Gatorade bottles for free entree into say Disney Worrld!

If there were time machines back in the 1970s and our fathers would've had hopped on them, many of us wouldn't have been born.

Maybe our dads would've survived seeing us with smartphones and some other modern crap, but seeing us paying for a tube ride with soda bottle. No, that would've been an instant heart attack kill.

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That's a great marketing idea they should do that here in Florida with the tri-rail and new sports drinks.

Haha! this is awesome! were there loads of hyperactive lucozade drinkers running around the tube after this?

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