RE: Marketing Open Source Projects [Part 1] - Why Open Source Projects Need Marketing: 5 Common Misconceptions
Thanks for sharing your insights.
If we're talking about Steem, I don't know enough about the make-up of Steem Inc. to know how they feel about Steem as a business, but they are trying to promote it as a place of business - with SMTs.
@ned has said he's targeting hundred's of thousand of entrepreneurs building businesses on Steem, and of "tokenising the web". You don't do these things unless you promote the platform, or engage in some marketing.
I just feel that the Steem team need to bring in an outside voice - someone with experience of growing a social platform. I know that's easier said than done, but I hope they're trying.
The community will rally and promote Steem, but even then, some of their messages aren't the right ones to lead with. And you can't rely on the community, and word of mouth exclusively - I feel Steem needs more direction (in a non-technical sense - they're obviously on-point as far as the blockchain goes).
Well I don't know what Steem Inc is doing as well and just to tell an anecdote that Steem official Twitter account was not active and so was the other social media apps. It was of not getting the word out except through the word of mouth of its active users and some of the videos of Jerry Banfield.
Now some of the users banded together and thus the Promo-Steem movement was created.
Like techslut said here it is as if Steem inc just created it's tech and just expect people to jump on it because they were giving free money.
So that is why we have so many misinformation like Steemit is a ponzi or that it is easy to make money here.
steem could do better in marketing themselves or lose its first innovator advantage to new tech emerging.
I don't like to name names, but some of the people "promoting" Steem, in my view, are actually hurting its reputation. The "this is great, come earn lots of money" and "get rich quick" messages create an image problem.
I actually first found out about Steem through one of these "promotional" YouTube videos, and was initially put off the platform because of the hyper-snakeoil-salesman delivery.
That's the problem you have when the community is tasked with spreading the word - the word they spread might not be one you want spreading.
You had me rolling on the floor on this one. I agree it needs to be cohesive with the aims and philosophy of the company.
I work in company branding and the way Steem Inc is doing things honestly makes me scratch my head.
From what little I know, they really are.
Thanks for replying - and giving me a little renewed hope. The little you know is more than I do, so thanks for the update. Fingers crossed :)
DMed you on Discord. ;)