"Marketing is everything you do to get someone to do what you want them do."

So, I Love Marketing Because...

It truly has no limits. Thereʼs no glass ceiling on how innovative you can be. There are no boxes to keep you from creating unimaginable marketing tactics and techniques. If you can conceive it, you truly can achieve it...or at least attempt to execute it.

What youʼre about to read is a mere snapshot of how my brain works. The strategies and techniques youʼre about to access are responsible for over $100,000 in revenues in my business.

They worked for me and theyʼll most likely work for you...if you work ʻem.

#1: Give It Away

Kick Ass Strategy/Tactic: Create or acquire a PHYSICAL product and GIVE IT AWAY!

Steps To Do It:
•Research best niches or use your expertise
•Find or create a book, booklet, CD or DVD around the niche
•Create a simple short sales page that outlines the benefits of the product explaining that all theyʼre paying for is a tiny shipping or processing fee
•Mail the product quickly (charge more for international shipping)

Why Do It: It builds your online list and gives you physical addresses, which is much more
valuable from a customer acquisition and retention perspective.

Success Keys: Keep shipping and handling fees low - between $4.95 and $7.95 otherwise it
feels like a purchase. Make a one time offer for a related product.

Monetization Ideas: Ask JV Partners if theyʼd like to “ride along” in your mailer. You can
charge fees to include a flyer and set up affiliate links complete with tracking code.

Tools You Need:

• Hot physical product (book, DVD, CD, booklet, T-shirt, etc.)
• Sales page and backend system
• Payment processor (PayPal, WePay, 2CheckOut, etc.)
• Autoresponder (GetResponse, Aweber, MailChimp, Constant Contact, etc.)
• 48hourbooks.com has great quality and great prices for books/booklets.
• CreateSpace.com and Kunaki.com are good options for physical products if youʼre not giving away for shipping.

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