Thank you @cryptogee! That was exactly what I was trying to say here, but I didn't find the right words.

Of course steemit.com generates a lot of organic traffic through Google, I mean we've created huge amounts of content about any topic that exists in the world since three years now. But reading an article on Steemit.com doesn't convert you into a community member. Signing up does.

I've been doing Marketing since 13 years now, and if there is anything I've learned during that time then it's that you need to be honest no matter what. Marketing is always about telling stories, triggering emotions, getting people itchy. Yet, what you would never do is giving a promise you cannot keep. Cause then you'd be gambling away people's loyalty.

IMO there is no need to tell people that we have 1 million users on the blockchain for two reasons: a) It's not true, and 2) nobody would expect that. We have an amazingly strong community of a couple of thousand content creators, highly committed to both Steem and crypto in general. That's something we can all be very proud of.

If I was in charge, I would confidently sell exactly that. Just that.

Again, thanks for stopping by and have a nice Monday!