Persuaded:
I will admit that I picked "Big Win Marketing" book up with grave misgivings. I was asked by the author’s assistant to review the book but declined to do so. Coincidentally, a week later, one of my clients was looking for a way to get his leadership team on the same page when it came to marketing and sales. So, I picked up the Kindle version of the book and promised I’d let him know what I thought.

By the time I finished the introduction, I was shaking my head in agreement with Mr. Kridip. Halfway through the book, I was confident enough to recommend that my client get the book for himself.