Marketing Tactics That Your Small Business Can Do for Free

Running a small business is not easy. New startups especially struggle when it comes to where to put what little budget, they must promote their new business. It’s no secret that you can’t ignore marketing if you expect to bring in new clients. So how can you promote your new business if you don’t have any money for marketing? We’ll highlight a few free tactics to get you started.

Social media marketing

You can’t effectively market your small business without using some form of social media marketing. The key to being successful in social media is to pick two or three platforms to start, and consistently be active on those channels. When you’re first starting your business, time is at a premium, so it’s better to choose just a handful of social networks, set them up properly, and work effectively. Which one you choose depends on what kind of business you have. If you have a marketing strategy already created, then your strategy will help you decide which platforms are best for you. Are you B2B? Then one solid platform to be on is LinkedIn, which is designed primarily for the B2B audience though there are B2C’s on there as well. Facebook is another great platform whether you’re selling services or products to businesses, consumers, or both. Facebook provides useful tips on how to get started on their platform. Get a good idea of who your audience is and how they interact on Facebook before you invest in paid ads, if you decide that as a future option. Is your product visual? Then get on Instagram. This platform allows you to promote your business visually, and the platform is designed for others to share your content.
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