Boost online sales in less than 7 days
Introduction
Do you have a product or a line of products that aren't selling as well as you'd like?
Because selling online is both an art and a science, even minor modifications can have a big impact.
have a significant impact on your success You'll learn about five of them in this report.
In less than 7 days, you'll learn tactics that will dramatically increase your sales.
- Redesign Your Site With Psychology in
Mind
If you were the manager of a store like Tesco Express or the Co-Op, one of the most important components of your job would be to make sure that the stock and the layout of the store in general were set up in a way that encouraged customers to find your items and deals and to purchase, buy, buy. Meanwhile, it would be your responsibility to guarantee that the things they purchased were the correct ones — those that you possessed in great quantities or for which you made the most profit. You'd be changing stuff about all the time, experimenting with different combinations and layouts to find what worked best for your profits.
Things are no different if you have a website with a webstore or are in the process of creating one. It's still your responsibility to ensure that your things sell as well as possible, and to give even the tiniest features of your store some care.
Distractions should be avoided.
If you've ever visited a landing page for an e-book, you're probably familiar with the lengthy, narrow strips of text that appear there. What's the reasoning for this? People will stay on your site longer and are more likely to click 'purchase' rather than being sidetracked by an article because it is free of distractions.
Make use of contrast.
Contrast operates in two ways: it creates both physical and optical contrast.
Your colors and imagery stand out, and the things you sell contrast.
are going to put on show. I'm definitely referring to the first in this case.
to using contrasting colors to focus people's attention to the items you want them to notice
to look at, and this is a fairly straightforward approach of directing people's attention. By the way,
second consideration I'm referring to putting things of varying pricing next to one another.
emphasize them in a variety of waysWhen you put a very expensive item next to a very cheap one, for example, you make the cheap one seem really cheap, allowing people to click buy without feeling guilty (because they can say, "I'll just go for the cheaper one then"), whereas the expensive one becomes the luxury item that people who want to go for the most elite option can choose.
Think color
Consider Color Psychology Color psychology can play a significant part in your sales performance. Light, "cool" hues like blues are great for enticing visitors to spend more time on a page (because to their relaxing effect), but red raises the heart rate and encourages impulseive behavior. Consider how you can use these facts to your advantage!
- Make Them Work For It
You might assume that making someone strive to reach your buy button is a bad idea since it would turn them off, but in other circumstances it can be quite beneficial. Another reason that landing pages perform so well is that they make the visitor scroll for a long time, making them feel like they've made a commitment to buy.
Meanwhile, if you have something that everyone wants and you know they want, hiding it somewhere on the site might be a terrific strategy to get them to check out your other offers. Consider your greatest discounts as 'bait,' and you'll be able to persuade consumers to purchase more.
You may even make your product appear more "exclusive" by imposing requirements on members that either exclude them or require them to complete additional tasks. You could, for example, sell an item just to members of your private Facebook group!
- Upsell
POS stands for Point of Sale, which is when a customer uses their credit card to make a purchase. That's when customers enter their information on your website, and this is the ideal time to give them anything additional to add to their order. That way, you can give customers the choice to increase their purchase incrementally (which never looks like much), and you can do it after you've already gotten past the 'barrier to sale,' which is the effort needed in making a purchase commitment. They've already got their card... so why not add some gift wrapping? Or a token if it means they can save money on postage?
This is extremely efficient since it allows you to significantly boost the amount a customer spends with you after they have already committed to purchasing.
Taking out your wallet and making the decision to buy is a significant "barrier to sale." You've completed the "hard part" when your consumers arrive at the checkout. There's no reason they shouldn't try to make their buy more valuable.
- Collect Serious Data
If you run an online business, then collecting data is one of the most
important aspects of it and is something you need to prioritise as a crucial
element. Failure to recognise the importance of collecting data about your
customers, about your products, about the market and more can lead to your
missing out on some seriously big opportunities and even cause you to barrel
headlong into some serious mistakes. Read on and we'll take a look at why
data is so important, and at what you can do with it.
Who's Buying?
The first thing to look at is who is buying your products, or perhaps clicking on
your ads. In other words – who are your customers? Where do they live?
What's their budget? And what are their hobbies and interests?
This is very important because it shows you who your target audience should
be. You may find that you're actually targeting entirely the wrong kind of
audience – that you thought your products would sell to middle aged men, but
actually it's teenagers who are more interested which will allow you to correct
course. Likewise you might find that you are simply missing out on some
potential opportunities.
Who's Looking?
There's a fine line between someone who buys your products and someone
who just looks at them. Your job is to find that line and then to make sure that
as many people cross it as possible.
Normally, the people looking at your products but not buying will be people
who have seen your marketing and have become interested but decide
against making a purchase because they think your offering is too expensive,
or because they think the competition offer a more compelling purchase.
In such a case then you might decide to use some more direct marketing
showing how your product is a market leader, or you might decide to cut the
price for a limited time. It's only by testing different price points and different
deals though that you'll stand a chance of making them sell.
Testing
And when you start testing, that's when collecting data becomes
even more important. If you cut the price of your products and you then find
that they start selling like wildfire, you will need to know precisely when the
increase in sales began so that you can be certain that it was the change in
price that caused the increase.
Likewise you'll want to get detailed information about who was most affected
by the price cut. It might be that a select number of your potential customers
were driven away by the price cut assuming it meant that the quality was
lower. Perhaps then you need to sell two slightly different versions?
What is Selling?
This brings us nicely on to another point – identifying which of your products
are selling the best so that you can focus more effort on them and use that
feedback to direct future products to develop. You don't want to invest too
much time or money into something that has been shown not to sell.
Feedback
Getting data is also important when it comes to promoting your business. If
you ever want to get an investment from a big corporation, or if you ever want
to work with a big partner, then you will need to get feedback regarding your
business so that you can present the raw data for promotional reasons.
- Use More Persuasive Sales Copy
When you get a professional website design as a company this is an
important investment for your business. The idea is that you are creating
basically a virtual advert that any one can find in order to get more
information about your company and to learn about your service. At the same
time your web page design will be created in such a way often that they can
order your services or products online and in this sense it then becomes a
virtual shop too – or at the very least a portal to your services and more
information.
This requires a good and professional website design that is easy and
intuitive to navigate, that is pleasant on the eyes and reflective of your
business and that will grab the attention of viewers and not let go.
That's not all this is dependent on though. It's also of course dependent on
your business being good – of your offering good services and at a good
price and of your clever strategies to pique people's interest. And then it's
reliant on the content and your marketing spiel...
Your web designer will handle your website design in terms of the
programming and graphic design. They might even handle some SEO for
you. However, for the most part the actual copy and content will be up to you
– the writing that greats your customers when they find your page and the
writing that sells your products or describes your company. This is up to you
and you need to make sure that you design it to be as effective as possible.
In other words, unless you hire professional copy writing, it's up to you still
to sell the product and through the medium of the internet where people have
little patience and little time for anything that can be quite tricky. So how do
you go about writing content that will grab people and draw them in?
Rule number one is to grab their attention right away. This is always
important, but in the case of the internet where we are used to short snippets
of information it's paramount. State simply and boldly at the head of each
sentence what it is that your company provides and if you're marketing a
product likewise state right away what it is that it does. Don't open up with a
fun quip or rhyme – state simply 'this device will wake you up on time every
morning' or 'we design the very best logos and brands for companies'.
Once you've hit them with the facts, it's then important to start to let them
know in detail why yours is the best. Don't be afraid of a little hyperbole, but
also be sure to create a narrative that involves the reader and draws them in.
People like stories – which is why many sales pitches online tell of the
author's success or describe what life is like with the product. At the same
time people like to be engaged directly so use the word 'you' a lot and ask
rhetorical questions. 'Do you like paying too much for your car insurance?'.
There's much more to writing a good sales pitch, but this will get you started
on the right lines – and combined with good web design it will convert the
visitors to your site into paying customers with the best possible efficiency.
With these five changes, you’ll have highly optimized your sales process and can expect to see a huge uptick in sales. Enjoy!