Very true man, people joins people, not businesses. They need to trust you in what you are telling them and providing them a reason why they should follow you. Because like you said, seeing random posts from people you do not know does not get most people to get into your businesses or even watching a video you posted. I have noticed that when I post on facebook groups. Most people simply will not watch so I am using steemit to connect with as much people as possible and building an audience of people that sees values in what I am trying to achieve and how I will be helping them. Very good post man and enjoyed reading! Upvoted!