Create a business where others lack

There are always opportunities around us. Some we have to search and fight for, some fall into our laps, often undeserved. Some people, struggle for their whole life and suddenly see an opportunity - all they have to do is take it.

Often these opportunities are determined by the connections we have made, whether we have a positive and determined attitude towards challenges. But what more often than not plays a factor, is recognizing things where others lack, but you shine.

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As cryptocurrencies rolled in, it created a mess. People, who could have been introverts, socially challenged or perhaps they hadn't spent enough time creating and expanding their social networks, suddenly got rich. Money, loads of money, suddenly flowing into the pockets of people who had never expected such fortunes in the first place - not that they hadn't worked hard or not for lack of dedication, but the amounts were insane, for some people.

So the balance is thrown off. Where do people, without vast social networks, going to spend that money? We all know there are places to spend insane amounts of cash, but as beings with little experience, we would most certainly get shafted on every corner.

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But the lambos and yachts are there, if you know how or where to look and If you manage to skip the enormous fees of low liquidity trading platforms and exchange it for a sweet OTC deal. And OTC deals don't have to mean currency for currency always. Enter people like Elizabeth White.

_{Elizabeth White via businessinsider.com}

White, as a prime example, had been working in the racecar industry, but when the #whenlambo hashtags started trending all over the web, she immediately recognized a personal challenge and an opportunity for herself. "I can get them what they want" and she was off to do some business.

White leveraged her contacts, that she had acquired in her various stages of life, to hedge funds and luxury cars dealerships. Her company, "The White Company", has worked with various clients to help them get started with luxury yachs, jewelry, suites - you name it, she probably has done it.

_{img credz: pixabay.com}

Partnered with hedge funds, they are able to accept a mix of assets - fiat, cryptos - to finalize the deals as fast as possible.

At the moment, The White Company is in the process of launching it's own stablecoin, the White Standard.

_{thewhitecompanyus.com}

Looking back, White has done nothing other than seize the opportunity and reach for support in her network. From the moment that she saw the opportunity, she started working towards it. We don't all share equal oppotunities, but we can share the similar kind of drive to meet our personal goals.

Look back and reflect, how many things have you left undone. We're all guilty of something. Perhaps a minute of reflecting will save you an opportunity next time.

Materials used:

businessinsider.com
thewhitecompanyus.com

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