Reinvigorating the personal care category

 Sorry, cats (and goats, for that matter). Dogs are leading the pack as viral advertising of 2015 so far, according to Unruly, with three canine-themed ads among the year’s 12 most-shared spots to date—including two of the top four. Along with the doggie-themed ads—for Purina, Budweiser and  Kleenex—it’s also been a good year for PSAs going viral. The Ad  Council’s famous “Love Has No Labels” effort comes in at No. 3 here,  while an intriguing social experiment about violence sits at No. 5 and  Robert Downey Jr.’s prosthetic arm delivery for Microsoft is No. 6. The trailer for Season 3 of Netflix’s Orange Is the New Black also  makes this list. But while TV trailers were fair game, movie trailers  were not (as they would swamp the list). Budweiser and Supercell made the two 2015 Super Bowl spots on this  list. But Disney topped everyone with a memorable mall stunt that’s been  shared more than 3.7 million shares since February—it’s currently the  ninth most shared ad of all time.