HELP

Help is the activity of contributing to the fulfillment of a need or furtherance of an effort or purpose.
Why then do we help people especially love ones? Do we help because they need it or because we have it in excess. What I have realized in life is that the poor will never help the poor. The rich most at times help them selves so what is the essence?
Help can be in any form. It can be financial help, psychological help, emotional help etc.
my next question is when do we help people especially the love ones?
Is it the time of crisis or after and what impact does the help rendering contribute to the fulfillment of the need of the person.