The Development of Digital Technology Changing the World of Marketing and Business

Sumber Gambar

Digital technology and social media change a lot of things, including the world of marketing and business. Procedures and style of business changed as digital development. As marketers, now we certainly must not look at the eyes of this digital and social media power.

"Often with minimal investment, if used appropriately, it is capable of delivering maximum results, Marketing is entering a new phase and we can all learn from zero again about marketing in this digital age," said Drs. Suherman Widjaja, Mbus. Acc. Fin. - Vice President of Jakarta Management Association of Indonesia.

Internet users in Indonesia are ranked 6 of 25 in 40% of the population. 90% of its use for social media. That means there are 60% more chances to switch online.

Explained Suherman who is also a lecturer, researcher and trainer, in the digital era today many businesses who eliminate intermediation on the distribution channel from the manufacturer directly to the customer. One example is the current plane ticket travel must compete directly with the airline.

"What should be noted is that online business supports offlinenya activities as well as the opposite of what we usually call" O to O "or online to offline,

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