When you buy an Echo Dot for your home, you are making a choice.

When you search for something on Google, you are making a choice.

When you upgrade to the latest fondleslab so you can take advantage of Face ID, you are making a choice.

When you get the notice that the smart meter is being installed in your house and you do nothing, you are making a choice.

This is a key, you have a choice. Everything you put into your computer you have control over, learn what it means and control it.