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RE: Samsung's "Unspoilme" service uses hypnosis to allow you to forget you ever watched your favourite TV show. So you can watch it again for the 1st time !
I agree and I was encouraged by the fact that the people I spoke to today in work about it who are usually skeptical about the things I discuss, were actually thinking along the lines you mentioned above although I still think the cognitive dissonance would kick in if they started to realise even a fraction of what is actually possible and happening.