Sports Business : Is Amazon getting serious about Sports Live Streaming business ?

Amazon is set to secure exclusive rights to screen top European Champions League matches in Italy for the 2021-2024 seasons, three sources close to matter said, in what would be its first foray into broadcasting sports events in the country.

UEFA last month invited broadcasters to submit bids for the rights to screen Europe’s premier soccer competition in Italy, in one of the biggest broadcasting rights sales in the European soccer industry after the outbreak of the coronavirus this year.

Amazon is nearing exclusive rights to broadcast Champions League matches on its streaming platform Prime Video in Italy for some 80-90 million euros, the sources said, in a move seen as a way to boost its Prime subscription service.