No matter who asks him,
“When are you going to profit?”His answer is always:"I don't know, I haven't thought about making money,We just want to continue to burn money!"
Is such a "burn money king", to more than $900 in personal wealth, surpassing warren buffett and Bill Gates, as the world's richest man.He is the first in seven years cast gates dismount.He is the founder of the amazon:Jeff Bezos (Jeff Bezos).On December 27, according to bloomberg, bloomberg, the billionaire index shows:In 2017, amazon founder Jeff Bezos (Jeff Bezos) with a net worth of the fastest growing, rose by $34.2 billion in total, and beyond in October this year Microsoft joint company founder Bill Gates (Bill Gates), become the world's richest man.Bezos net worth in the end of November to more than $100 billion, for $99.6 billion.Bill Gates is currently the net worth of $91.3 billion.In January 1964, Jeff left, was born in new Mexico, this year, his mother, Jacqueline was only 16 years old, his father ted has just 18 years old, is still high school students, panic under, two people have to secretly took home some money, got married to elope to Mexico.Jacqueline, although young, but the coming of a new life for the girl who grew up in an instant.And ted, on the other hand, he did not do his father's consciousness, goof around.In 1965, ted just gave them a little break fee, both mother and son abandoned them.In 1968, but under the Jacqueline, Bezos had married a man just immigration to the United States cubans man: Miguel Bezos (Miguel Bezos).Bezos and his mother, JacquelineFortunately, as a "flange" miguel bezos, not only didn't abandon bezos complicity, instead of his love to the extreme, feelings or even than his own father and son.Later, writes the biographer brad stone bezos fostered his childhood experiences of success."Whether it is an unusual experience, to create what Mr Bezos likes to intelligence, ambition, and is eager to prove his entrepreneur character?"Business men is sweet's ten years ago,Five years ago, the men are all the rage,Economy is applicable the male fresh two years ago,Bezos is definitely his age,Dares to STH over and over again to get incisively and vividly embody in him.3 years old baby bed,14 made automatically shut down of the baking tray,16 years old learned how to install windmills,How to use arc welding machine.Later, bezos got into Albert Einstein had coached at Princeton university, began to interest in physics, then go to the computer, finally graduated with computer science.After graduation, he went into the a high-tech company, it didn't take long to move to a New York bankers trust company, 25, the company became the youngest vice President.In 1992, bezos mike Ken qi met with his wife.In an interview with Michael Ken qi said:"Our office is just next to each other,Every day I hear his laughter,How could that be in love?"“If I don't go looking for him because shy, later will regret?Must be!”Mike will want to.Offensive, so she has invited bezos lunch together, engaged together after 3 months, 3 months again two people walk into the palace of the marriage.Although this relationship appears to be mike's active, but bezos also had been her wisdom.Bezos says: "I want to find a woman who is smart enough, life is short, and not enough smart people dating a waste of time."Really love is close, later it turns out that his decision was wise.Bezos is senior vice President, is the eyes of others the winner in life.But he found that his ambition is not here, he wants to start a business.At that time, almost everyone thought he was mad, advised him not to do that, only his wife Mackenzie, qi, quietly standing by his side.“That's a very difficult decision, but I finally decided to spell it out.If you have, even if fail I will not regret.But if not, I have been suffering could be the decision.”In 1994, Mr Bezos likes to quit his job, Wall StreetAnd his wife drive to move to Seattle.He bet on all of his possessions,His wife and family to save money,Launched the "amazon" life of the company.The company in the world generally can be divided into two kinds,One is a business, and is a branding,The former is to earn money, which is valuable.It is obvious thatBezos has chosen the second way,And will it perfectly.
In the amazon, bezos mailbox is open ([email protected]), users often skip the customer service department directly run his "credit", although those mail bezos not a letter of reply, but he will basically roughly look again, pick out all of the problem, on the question mark, to the staff.Bezos says:"All the voice of the customer is important, consumers can also act as our inspectors.In the amazon, we believe that feedback is a valuable source of consumers.”Give customers a window, talkingIs to give companies a chance to look at their own.In 2010, the customer found in browsing the sexual health supplies, will receive an email, put a pile of sex toys in advertising.Then, a user wrote a letter of complaint to bezos.As countless times did bezos at the beginning of the mail add a "question mark", forwarded to the relevant team, this indicated that a storm is coming.He summoned the relevant executive immediately, without any opportunity to explain to email marketing team.See bezos quickly rushed into the room, habitually open the head, "hello."Followed by directly to the parties concerned, "now, our company also began to do sex products sell?!"This time he was really angry.“I hope you close the channel,”He said, a bloody mail don't send,We can also build a $100 billion company."Email team countered, others have so a, we can also, so it's no embarrassing, but also can get considerable sales.Bezos completely ignored their advice, he and the team shouted: "who can stand out close the channel here?"While handling looks a little dictatorship, but you can't deny that bezos is right, and long-term."To make money when the first purpose of the company,Didn't have a chance to become a great company."Although lost part of the profit, but he created a brand made a make customers respect for the opponent.Serious bezos is not the most scary, his "laughter", is the employees within the "fear", not reached the standard of bezos if an employee's work, or work in violation of the principle of the brand, bezos will laugh, the smile is worse than scolding for employees.Even if nothing worthy of happy things,Bezos would suddenly burst out laughing,Even smile to twitch.Privately, he broke out, the subordinate said he was totally a madman, a colleague if fails to meet the requirements of bezos severe, would trigger his crazy mode:“You are lazy or incompetent?”“I'm sorry, I brought a shitty medicine today (stupid pills)?”“I want to sit down, to prove that I am the company's certificate, good let you stop questioning me.”“Do you want to get praise?”“Let me hear the idea again, I'll commit suicide.”“On this issue, you have to play the wisdom of human beings.”Regardless of the money, you want to brand, let amazon in 1997 in the United States, the United States by the business, academics and the media consistent, many celebrities they predict amazon certainly will be finished soon.Because no matter who asked bezos when are you going to profit?His answer is always:I don't know, I haven't thought about making money, we just want to continue to burn!Until two years before he was to say so.It is soAttaches great importance to the ideal, pay attention to the brand, was created in 1994 by the end of 1994, the company in the 22 years accumulative total profit only $8.7 billion, compared with apple a quarterly profit of $15 billion!But the stock valuations are opposite: apple p/e ratio for 14 times, 30 times the Google, and amazon's p/e ratio of 1436 times!His company, he himself like amazon, is a famous brand in the business.Christmas season in 2015, 16 years, amazon accounted for 38% of the total amount of electricity sales across the country, and the second electric dealer market share of company accounts for only 3.9%, more than 20 years in the past, amazon without controversy became the first big electric business, far ahead of the competition!Such a brand, people are willing to pay for it."Amazon" naturally become the first e-commerce network brand, Mr Bezos also to more than $900 in personal wealth, beyond, Bill Gates as the world's richest man.

According to bloomberg billionaire index, the net assets of bezos had at the end of November to more than $100 billion, for $99.6 billion.Bill Gates is currently the net worth of $91.3 billion.

Someone let the company is making money, someone let company is very valuable."I want to achieve, by the way to make money,Even can't earn money, also want to achieve ideal!"Why bezos made such a big success, one important reason is that he is incredibly smart and business acumen.Here is a famous American technology blog article 9 bezos businessinsider collect quotations, these sayings covers all aspects of life, is enough to show that bezos on different ways of thinking, and it has great commercial genius.1, about complacency: "a company should not be obsessed with their own light, because it is not for a long time."2, about the development of: "if your competitors as the center, you will have to wait for your competitors.If you take the customer as the center, you will be more challenging."3, about the criticism: "if you want to never be criticized, then don't try any new things."4, about motivation: "I firmly believe that advocates can create better products, more because they care about.For an advocate, a project is not just a business.His career related to business, and must be made in the business, but business is not the reason why he do it.You do one thing, because it is meaningful for you, that is your motivation."5, about dating: "life is too short, should not be a waste of time to make friends with mediocre mind."6, about the moral: "the most let me unhappy thing is that one day when I passed by the bank, see an advertisement is trying to persuade people to own house for the secondary mortgage loan to travel.It is an evil."7, about strategy: "on amazon's product, there are three big ideas we have for 18 years, they are the reasons for the success of amazon: customer first, innovation, and patience."8, about the marketing: "in the old world, with 30% of the time you create a great service, with 70% of the time to market.In the new world, the proportion should be the other way around."9, about pricing: "there are two types of companies, one is to increase the price the company work, a is the company to work for lower the price, we will be the second."