News Coverage Conveys Strong Momentum for Same-Sex Marriage BY PAUL HITLIN, MARK JURKOWITZ AND AMY MITCHELL

In a period marked by Supreme Court deliberations on the subject, the news media coverage provided a strong sense of momentum towards legalizing same-sex marriage, according to a new study by the Pew Research Center. Stories with more statements supporting same-sex marriage outweighed those with more statements opposing it by a margin of roughly 5-to-1.

In the coverage studied, the central argument among proponents of same-sex marriage was one of civil rights. Arguments against were more varied, but most often voiced the idea that same-sex marriage would hurt society and the institution of traditional marriage.

Almost half (47%) of the nearly 500 stories studied from March 18 (a week prior to the Supreme Court hearings), through May 12, primarily focused on support for the measure, while 9% largely focused on opposition and 44% had a roughly equal mix of both viewpoints or were neutral. In order for a story to be classified as supporting or opposing same sex marriage, statements expressing that position had to outnumber the opposite view by at least 2-to-1. Stories that did not meet that threshold were defined as neutral or mixed.

Many of the events themselves during the period studied, such as announcements by politicians and state legislation, reflected movement towards same-sex marriage. Polls show the nation’s views have been shifting as well, though there remains significant opposition with 51% of the public in support of legalizing same-sex marriage versus 42% opposed, according to a recent Pew Research Center survey.[1]

This news media focus on support held true whether the stories were reported news articles or opinion pieces, and was also the case across nearly all media sectors studied. All three of the major cable networks, for instance, had more stories with significantly more supportive statements than opposing, including Fox News.

In addition to the main set of news media, this study also examined same-sex marriage coverage in three other media segments: Twitter, the Huffington Post – which has a dedicated microsite to “Gay Voices” and produced so much coverage that it was examined separately from the rest of the news media – and a mix of LGBT news outlets.

Twitter postings on the subject were nearly evenly split between support and opposition for the measure, aligning much more closely with public opinion than with the news media. Coverage on the Huffington Post, on the other hand, was even more tilted towards support of same-sex marriage than the rest of the news media. Indeed, 62% of the 365 stories on the site were dominated with statements of support – very close to the level of support in the LGBT news outlets studied.