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The first version will be only launched for the Chinese market, but the final version will be available for all markets. You can check the roadmap for further information: ONO Whitepaper - Part 7

interesting..!

multi-language support will be released in a later version. They are planning both English and Korean communities now, in preparation for later.

That's what I feel as well - but I'm interested in it nevertheless.

It'll be available for all markets - check my reply to @aldentan's comment :-)

You can switch the page to english.

I think the founding team is Chinese, so they are familiar with and use many Chinese social media examples. But this is written in English, so I think they plan to go after an English speaking market also, and perhaps even primarily at first.

Correct, it'll be available for all markets - see my reply to @aldentan's comment :-)