Why are Apple products so expensive?
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In our daily lives, we often find ourselves in heated discussions about our favorite brands. One of the most notable debates revolves around Apple. Apple users consider the company unique; although its products are more expensive than others, they believe in the quality experience that Apple provides. While the debate over Apple’s high prices persists, everyone agrees on the quality of the product.
For those born in the 1970s, they witnessed the beginning of an incredible era of technological advancement, and Apple played a major role in it. Apple launched the first computer with a screen and keyboard, revolutionizing the concept of computers from huge machines to household devices. Apple 2, which supported color, became a symbol of progress. In 2007, Steve Jobs, Apple's founder, introduced the first iPhone, with a sleek design that replaced buttons with a fully touchscreen interface, transforming the mobile phone industry entirel
The price of Apple products is high, not only because of their quality but also due to the brand’s value. Like other luxury brands, such as Adidas in clothing and Porsche in cars, Apple targets customers who appreciate elegance and uniqueness and are willing to pay more for a distinctive experience.
Apple's uniqueness lies not only in its luxurious designs but also in the powerful software side, into which it invests enormous amounts. Apple developed its own iOS operating system when other companies relied on the free Android system. This distinctive step made Apple’s system stable, secure, and difficult to hack, adding to the exclusivity of its products. Additionally, Apple offers a range of exclusive apps like FaceTime and services like Apple One, which enhance the user experience.
Moreover, Apple developed an "Ecosystem" where its devices integrate seamlessly. You can easily link your iPhone with your Apple Watch and AirPods, making device management easy and coherent. This integrated ecosystem is one of the main reasons Apple users remain loyal to the brand, as they have come to rely on this integration in their daily lives.
Apple’s success also stems from its unique marketing strategies. Apple turns each product launch into a media event, with millions watching these conferences worldwide, even if they aren’t Apple users, thanks to extensive media coverage. Additionally, Apple stores around the world are iconic in their luxury, making the experience of purchasing their products unique and refined.
In conclusion, through innovation, high quality, and smart marketing strategies, Apple has built a broad base of loyal customers willing to pay more to enjoy a premium experience that makes them feel part of the “Apple family.”
Based on the ideas contained in one of the videos published on the YouTube channel run by Mr. Amar Abdeen, I reformulated the content and presented it with a new and innovative vision, while including new angles and introducing different dimensions.