Prints of a brand

In recent years independent work has evolved. For many this boom has driven them to get the best out of themselves, making people self-manage as a company would. Today, this is what we know as a personal brand.

The organization is essential for this type of self evolution, and it is not only about the promotion of services. This process involves other ones related to self-knowledge, strategy and brand visibility.

To talk about us as service providers, we must know each other and make exist what we offer to our clients. It is impossible to promote what does not exist, which means that the basis of the personal brand is within ourselves.

Taking into consideration that all people are different, it is not craziness to think that the individual promotion is unique, showing in a different and unrepeatable way the qualities that we possess as service providers. Being aware of this gives us a great advantage to be different from the competition. Here, the great importance of self-knowledge.

With a good photo shoot for your personal brand you can promote yourself and give confidence to your clients, it's an opportunity to show you to the world. They are not just photos, they should present a clear message to your audience about who you are and what you do. In addition, the material can be used in infinites way, it could be printed and digital.

The image has great power, it is extremely important, it can take us to the top or to the total destruction. An image does not lie, it transmits in a singular way what we have inside, there will be fixed all the qualities of a person. This is the reason why we should take care of it and pamper it as much as we can, because that will be the impression we will give to the world.

What I have been showing in this post is the result of the consolidation and first phase of a personal brand, Madhulika Yogini, which I worked in both areas in the same concept. For the photoshoot the visual image was defined a bit, looking for colors that would identify and define the brand, reinforcing in this way the visual message that was intended to be given.

The destination and use of this work was based mostly on digital promotion format and social network profiles. They were also able to create posters with their own messages allusive to the concept of the brand. Here some examples:

The photos made with a Canon EOS 700D reflex camera behind the eye of this server. Thanks for reading, do not be afraid to comment, your arguments will be well received!