Seth Godin about curation

Dear readers and marketers.

Thank you for taking your time and being thoughtful about what you share.

In the past we had gatekeepers who had their power because of scarcity. The internet eliminated the scarcity. But today we are facing a different problem. It seems like there is a new kind, a different kind of gatekeeper - the algorithm. Social media supports the loudest and screamiest and most controversial voices, because the algorithm doesn't care about us or about the content.

As a marketer who wants to build my business based on trust and integrity - how can I be heard and get the attention of the people and organisations that I would like to serve?

This is my reaction to Seth Godins latest podcast.