Are You Selling The Dream or The Product?

People know what they want but is that what they really desire when purchasing a product, they are searching for something and it's not the product anymore its about selling them a dream and making them believe they can have it.

Today i was doing a photoshoot for a friend of mine who is also a fellow Steemian named on here as @artemislives we arranged to shoot her products in the grounds of a lovely, secluded wooden thai-style resort surrounded by beautiful green rice fields. Her products are 100% natural beauty, body-care & lifestyle products. Fair trade, Sustainable, Cruelty free, hence the name Pure Thai Naturals.

As we were organizing the products and talking about what makes them sell we came to the conclusion it's all about the dream and what a customer wants from the product, it's about finding something missing in their lives and searching for happiness or grasping an emotional state that makes them feel worthy. So we will attempt to do many photoshoots and incorporate many different styles including nice backgrounds, people receiving herbal treatments, massages etc.

Of course the products are important still and the quality of the ingredients will attract repeat customers but we still have to make people believe in the dream. Roll on next Sunday ready for the next photoshoot and capture some more great images.