How to Use Pinterest to Grow Your Business
Strategies to Use Pinterest for Business
1. Create an Action Plan
We’re talking about a business. If you’re just starting out, you have limited resources and even if you don’t, it’s wise to follow a plan. When you’re adding Pinterest to your marketing mix, you need a social media strategy.
This part includes
Creating a step-by-step plan
Studying the competitors
Understanding what your target audience likes on Pinterest
2. Produce Captivating Content
To produce interesting content, you must know what’s in and relevant to your business. In short, you must stay updated. To stay updated, the best way to understand the kind of content that gets the most attention is by keeping an eye on which board is attracting the most re-pins, likes, and comments. The ones with the highest engagement show that’s the kind of content your audience is digging.
The next tip is to post a nice blend of instruction videos and aesthetically pleasing photos. With the right blend of all these tips, your business is all set to experience steady growth on Pinterest.
3. SEO Optimize Your Content & Write Compelling Titles & Descriptions
You can’t really skip SEO whenever a search engine is in question. That’s just carelessness! In the case of Pinterest, you have to make sure that your content gets as much exposure as possible. Here are a few Pinterest SEO, title, and description tips:
The title is the most effective for SEO keywords so make sure you’re not missing it.
Keep the title short, relevant, and simple. The title can go up to 100 characters on Pinterest.
For the description, catch the attention of readers by sharing important information in the first few lines. This is the best practice since only the first 50 to 60 characters are what the users are able to read on their feed. You can write up to 500 characters but the beginning lines are extremely important.
Adding in hashtags, keywords, and brand names is a good idea to make it as relevant as possible.
If you’re struggling with getting your hands on relevant and suitable keywords, Pinterest has an in-built keyword research tool to help stir up ideas.
4. Join Pinterest Newsletter & Use Other Tools
Staying updated on new features and tools that Pinterest launches is a good strategy to stay ahead of the game. The best way to do this is by joining the Pinterest Newsletter. The good news is, Pinterest has publicly committed to launching new tools exclusive for business accounts in the future. Some of these tools are:
The Pin it Button
Widget Builder
Promoted Pins
Buyable Pins
5. Make Use of Rich Pins
Rich Pins provide exactly what any business on Pinterest is after. Here is a shortlist of what you can expect:
•Features that will boost engagement
•Pins automatically updated with real-time information
•Features to direct traffic to your website
•There are three different kinds of Rich Pins, each with its distinctive features:
6. Aim for a Decent Engagement Daily
Most social platforms depend heavily on engagement in order to grow. The same is the case with Pinterest. The goal is to gain new pinners and keep the existing ones interested. Here are a few ways you can achieve both:
•Follow different pages or influencers who already have the attention of your target audience.
•Interact with followers on their posts
•In the comment section of your posts, respond to comments
•Collaborate with other influencers
•Invite other influencers and followers to pin on your boards.
For more information, click on this link: https://camberlion.com/pinterest-management-for-business/