What is Pay per Click (PPC)?

The article aims to provide a basic understanding about PPC Marketing. So, let’s move ahead and understand what Pay per Click is?

PPC or Pay per Click Marketing is a popular internet marketing technique used to get visitors to your site when you need traffic and need it now.

It is essentially an internet marketing technique wherein advertisers pay a fee when one of their ads is clicked. It’s a model of internet marketing wherein advertisers buy visits to their site, rather than earning those visits organically.

Search engines use PPC advertising wherein advertisers bid for their ad placement in search engine’s results page for a keyword that is related to their business offering.

For example, advertisers can bid on the keyword “Antivirus Software, ” and their ad can show up in the top spot on Google’s results page.

Every time the ad is clicked, sending a visitor to advertiser’s website, the advertiser needs to pay the search engine a small fee. In most of the cases, the fee is trivial in comparison to the profit that can be made out of the visitor clicking the ad result on search engine’s result page. For example, if an advertiser pays $3 per click, and the click brings in a $300 sale, then he ends up making a hefty profit and never minds paying the small fee to the search engine.

So, Pay per Click advertising can bring in traffic right away to your site. It’s all about spending enough to get the top placement, and the potential customers will see you’re offering first. You need to bid for key phrases searched by users and place a well-written ad so that folks can click on the ad the moment they see to it.

PPC Advertising is fast. In fact, with Google AdWords, you get the opportunity to generate traffic within just a few minutes of opening an account. Plus, PPC Advertising gives you the unmatched ability to adjust to changing customer needs. It is also cost-effective as you have to pay only when your ad is clicked.