How to create the perfect ICO/STO marketing strategy - ultimate guide

Part 3
The Pre-Launch Phase
Your marketing plan starts months before your ICO/STO launches. While your project is still in the planning stage, it’s important to become an active part of the crypto community, if you’re not already.

Building connections will make it easier to promote your ICO/STO when it starts. This is your opportunity to glean information that can improve both the marketing strategy of your ICO/STO and your ICO/STO itself.

By engaging the crypto community, you’ll learn what projects the community is most excited about and what marketing efforts really seem to engage them. Take notes about what does and does not work.

If your project will benefit people outside of the crypto community, spend some time networking with them as well. Gather ideas for what problems they have that the blockchain could solve, beyond what you already envisioned for your product.

An important side effect of this phase is that you’ll also be building mature accounts on social media and forums – we’ll get into the importance of that later.

The Cost: Your only investment for this stage should be your time.

Full article link: https://www.cointelligence.com/content/ico-marketing-strategy/