Pregnancy Testing Market | Demand Analysis | Growth | Industry Forecast 2018 - 2024
A Market Review On Global Pregnancy Testing Market Requirements And Consumer Demands
Changing aspects of pregnancy testing Market
Growing awareness regarding the availability of pregnancy test kits and utilization of the self-detection pregnancy kits and benefits has expected to create demand for pregnancy test kits. Moreover, a rise in disposable income, increased healthcare expenditure, adoption of technological advancements to detect pregnancy are few factors enables stimulate the market. However, price sensitivity of pregnancy detection kits is making unaffordable for the women in underdeveloped and developing regions. Lack of technical expertise in a woman is major restraints of the market.
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Market analysis:
According to WHO statistics, more than 40% of pregnancy cases were reported unintended in 2015. Factors which are responsible for market growth of pregnancy detection devices market are-
• Increasing numbers of unintended pregnancies
• Promotional campaigns led by celebrities which influence consumers heavily
• And with 99% accuracy rate in identifying HCG levels, the growth of pregnancy detections devices market is inevitable.
Regional analysis:
North America dominates the global pregnancy testing market due to high healthcare spending and awareness programs for effective usage of pregnancy test kits.
Europe is to expand at robust growth rate due to the increasing disposable income with adaptation of digital pregnancy detection kits.
Asia Pacific is growing at a substantial rate due to availability and affordability and adaptation of pregnancy testing kit in rural areas.
Market summary:
The market is heavily influenced by market manufacturers, mergers, acquisitions and collaborations which help in product launches and market expansions.
Notable market development:
Abbott laboratories’ I-STAT TOTAL HCG test for accurate detection of HCG hormone detection for pregnancy received USFDA approval in 2015.
Some of the key market players in the global pregnancy testing market are
• Procter & Gamble Co (U.S.).
• Alere Inc. (U.S.)
• Church & Dwight (U.S.)
• Germaine Laboratories (U.S.)
• SPD Swiss Precision Diagnostics (Switzerland),
• Piramal Enterprises (India)
• Abbott Laboratories (U.S.)
• DCC plc (Ireland)
• Cardinal Health (U.S.)
• Prestige Brands Holdings (U.S.)
• Kent Pharmaceuticals (UK)
• Quidel Corporation (U.S.).
The global pregnancy testing market is divided into following categories-
By product
• Pregnancy rapid test kits
o Line indicator devices
o Digital devices
• Fertility rapid test
By test type
• Follicle stimulating hormone (FSH) test
• Human chorionic gonadotropin hormone blood test
• Urine test
• Luteinizing hormone (LH) test
By end-users
• Hospital Pharmacies
• Retail Pharmacies
• Online Pharmacies
• Gynecology clinics
• Hypermarkets or supermarkets
By geographical regions
• North America
• Latin America
• Europe
• The Middle East & Africa
• Asia-Pacific
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