Good write up. Augmenting our appearance for social acceptance and the deep need to be accepted has deep links in our evolutionary history as an absence of acceptance was more a less a death sentence for around 180,000 thousand years of our history. It's called an evolutionary stable model kinda similar to dogs in a pack configuration or cattle in a herd configuration. If we can't monkey see monkey do it causes an actual shift in our neurochemistry changing the way we see the world around us, triggering depressive states, or states of high anxiety. The Solomon Ash experiment actually confirmed that crowd conformity and links to self perception actually change the way we see reality. Thanks for the awesome article and will up vote and follow. Many blessings. :)