Ay bro, I too, do not envy them.
I mean sure it must be fun at the start but it'd get pretty old pretty fast.
I'd love to have that power, but at the same time, screw being bombarded all the time.
I know that one or two of the bigs don't mind all the attention but the rest tend to prefer to stay in the background... It's just becoming far too desperate and I'm seeing people wasting too much effort on being "that guy"...