"If Nothing Is At Risk, It Is Not Interesting"
More about Nancy
https://en.wikipedia.org/wiki/Nancy_Duarte
The Secret Structure of Great Talks
https://www.ted.com/talks/nancy_duarte_the_secret_structure_of_great_talks
Her Business
http://www.duarte.com/
Side note none related. BCC chat. I'd love to hear your opinions. I want to avoid making mistakes.