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RE: FCK/YOU Money: The Rise and Fall of XRP
I think a pretty simple argument for XRP is that Ripple holds so much of it. Why wouldn't Ripple do everything they can to foster a healthy market and make sure that XRP is used within their software. If the price of XRP rises, the biggest winner is Ripple.
Still comes down to 'trust us'.
I'd go further and say their goal is to say "trust them".