Vezt : music royalties on the blockchain

in #royalties4 years ago

My name is Robert Menendez co-founder of Vezt. The world's first intellectual property marketplace and CEO of RPKI token. And this is our story.

Three years ago, my partner and I created Vezt to tackle two problems that currently exists within the music industry. The opportunity for music creators to monetize are limited. So monetizing content is incredibly difficult, even if you look at streaming numbers, YouTube and a variety of other down the pipeline royalty collections are fractions of pennies and for the larger players direct to consumer user data was also very limited. When you think of labels, publishers, these large companies, we often forget that they don't really touch the consumer they're truncated by Apple Music, Walmart, Spotify, a variety of other technology companies.
So when we wanted to build a Vezt was a model that allowed anyone who owned any rights in a song to be able to go to a market where fans could buy any fraction in any denomination.
Song catalogue music in general lends itself really well to the blockchain, a decentralised ecosystem that allows you to buy in any denomination, register and mark that ownership, so that then we can collect and distribute those funds, we have 250,000 downloads, BMG is currently our largest clients we some we've done songs by Kanye, Drake, Jay Z just a variety of different artists. These rights, Most of them by the songwriters to producers, in some cases labels. In the case of publishers, we really feel that the industry is really well positioned to be intertwined within the blockchain technology and that's why we launched the app we have mentioned 250,000 downloads over 26,000 purchases that have transpired through the product.
And in building that product out we really quickly realised that catalogues themselves as an asset, were incredibly valuable. You know, throughout the pandemic and recessions they've proved to be on correlated assets to the market. So what does this mean, what is the way in simple terms is I mean, it means that as the stock market goes up, up and down, housing market goes up and down or whatever may occur, catalogues tend to gain in value to 10 to 15% annualised and continue to pay out royalties.
This can be seen by Wall Street's higher high and heavy interest into catalogue purchasing management, we thought, we believe that placing entire catalogues, on the blockchain would be a really elegant solution for two reasons.
One, I think a lot of institutions are looking to get into, into the crypto space, the volatility of current tokens is difficult for those but RPT, which is the company that we're launching based on the fundamentals that we learned from Vezt, is a token that will go out and acquire catalogues and increase value by acquiring catalogues are being on volatility and basically paying our royalties.
Currently, Goldman Sachs believes that catalogue of valuation will grow up to 50% by the year 2033 So you can think of it as buying a really nice building and a really good neighbourhood that will always pay rent. This is the interesting narrative about the music industry in general, we believe, over time, if we go this ecosystem array, and it expands and grows and gains liquidity that artists themselves will offer to transact in the RPT token,
In Vezt, we have fractional ownership of independent song so if it's locked this way by Aerosmith, you're buying slash Walk This Way by Aerosmith, and with the RPT token you'll be able to buy into a basket of assets, and we believe this is really invaluable transition for the ecosystems that currently exist, no one's done this, we're ready to launch we have an amazing, amazing dev team