Well yes, and the blockchain has real potential to track original content and ensure academic honesty as well. For instance, researchers are sometimes (often?) worried about their work or ideas being stolen (which is another whole discussion in itself, re: sharing). Referring to my Steemit posts, my peers have asked me "what if someone steals your ideas." Well, that can happen anyway in print but at least by putting it out there on the blockchain, under an immutable date and time the origin of the information is always chronologically accurate as is its authorship.