Be Unique; Snoop on Your Rivals

It's wise advice to "keep your friends close and your foes closer" while crafting interesting copy. It's important to take a close look at your competitors' work if you want to stand out as better than them. Their blogs and social media profiles may contain a wealth of intriguing information that you can use to your advantage and get you started on the path to creating fresh content.

This method, known as social media measurement, is a terrific approach to learn how consumers feel about the brands of your competitors and pave the way for you to fine-tune your own content marketing plan. That's your ticket if something is wrong with them.