SOCIAL MEDIA FOR BUSINESSES - SOCIAL NETWORKS ARE MAKING IT DIFFICULT

In this blog post, I will expose some difficulties for businesses on social network platforms - some rules are making it difficult for businesses to make results on social networking sites. You can hire a social media professional or agency but this is just a small step to have a chance to succeed. As a business owner I am experiencing myself some hurdles when posting content on Instagram, facebook, X, youtube, tiktok, and other platforms.

It is difficult to understand social media sites rules:

• don't post links to take users away from this platform
  I'm a business and aim to get people out of social platforms and visit my website

As a comparison with a land-based store:

Make your storefront but don't put a door to the client enter your store.

That's why social network sites must serve YOU...
Not YOU working for free on social sites.

I'm all in on building my Newsletter

My advice: start a newsletter right now. Own your contacts and USE social platforms to increase your newsletter. Direct communication with no algorithm manipulation. That's the name of the game.

This way, I own my data. It is being stored here on my computer and my backup HD's. The algorithms cannot ban my direct communication with my readers.

A newsletter is crucial today... nothing you post on social networks are guaranteed to get delivered to your audience.

When you send an e-mail to your client, you chances to reach them successfully are extremely high;

My Content is Being Censored on All Ways!

Facebook recently removed one of my posts saying I was trying to get likes, shares, and views...

... but this is something obvious!! People and businesses want likes, shares, and views!

My reply was pure sarcasm:

"Yes, facebook ... no one publish content to get likes, shares, and views on your platform. People post on facebook to stay muted. What a deal!"

Indeed, I am posting to get views because I'm a business.

Or do you think businesses are posting on Facebook and Instagram to stay muted by your poor algorithm?

Facebook and Instagram are decadent platforms and will soon die.

That's why everyone is on TikTok and X now.

All my advertisement budget is for X and TikTok... not only a cent for Meta's obsolete social media platform.

My last paid advertisement campaign on X returned much better than on Instagram. It seems on X I can reach a much more qualified audience.

A New Approach with Social Media posts

Anyways... check out more about this below

Navigating the world of social media as a business owner can feel like a never-ending game of cat and mouse. Just when you think you've figured out the rules, they change—or worse, you realize they were never designed with your success in mind. The truth is, many social media platforms have created environments that make it increasingly difficult for businesses to thrive. Instead of serving you, these platforms seem to want you to work for them, often at the expense of your own goals.

The Dilemma of Posting Links: A Catch-22 for Businesses

One of the biggest challenges businesses face on social media is the unwritten rule: don’t post links that take users away from the platform. As a business, your primary goal is to drive traffic to your website, where you can showcase your products or services and ultimately make a sale. But how are you supposed to do that if social media platforms actively discourage you from posting links?

Imagine you own a brick-and-mortar store. You’ve invested time and money into creating a beautiful storefront that draws people in. But then, you’re told you can’t have a door—people can look at your store, but they can’t come inside to actually purchase anything. That’s exactly what these social media rules are doing. They want you to build an appealing presence on their platform, but without offering you the means to convert that attention into real business results.

Social Media Should Serve YOU, Not the Other Way Around

This is why it’s crucial to shift your mindset: social media should be a tool that serves your business, not a taskmaster you work for. Social platforms are valuable for reaching large audiences, but they should not be the endgame. If you’re focusing all your efforts on gaining likes, shares, and views—metrics that are often fleeting and superficial—you’re playing by the platform's rules, not your own.

My advice? Start a newsletter. Right now.

Owning your contact list gives you direct access to your audience without the interference of algorithms or platform policies. Use social media to grow that list, but remember that your ultimate goal is to build a direct line of communication with your customers—one that isn’t subject to the whims of a tech company’s business model.

The Irony of Engagement: Isn’t That What Social Media Is For?

Here’s where it gets even more frustrating. Recently, Facebook removed one of my posts, claiming that I was trying to get likes, shares, and views. Well, duh! Of course, I’m trying to get engagement—that’s the whole point of posting on social media in the first place. The irony is almost laughable. Facebook seems to forget that businesses aren’t just posting to stay muted; we’re here to be seen, heard, and interacted with.

And yet, the algorithms seem to be working against us, making it harder and harder to reach our audiences without paying for ads. But even then, the effectiveness of those ads is questionable, as the platforms continue to tweak their algorithms in ways that don’t necessarily benefit businesses.

The Decline of Facebook and Instagram: Are They Still Worth It?

There’s a reason why more and more businesses are shifting their focus to platforms like TikTok and X (formerly known as Twitter). These platforms are fresh, engaging, and—most importantly—they aren’t as bogged down by outdated rules that stifle business growth.

In contrast, Facebook and Instagram are starting to feel like relics of a bygone era. Their algorithms are increasingly opaque, their rules ever more restrictive, and their user engagement levels are stagnating. It’s no wonder that my entire advertising budget is now allocated to TikTok and X—not a single cent goes to Facebook or Instagram.

Conclusion: Take Control of Your Business Strategy

The key takeaway here is that you need to be strategic about how you use social media. Don’t let the platforms dictate how you run your business. Instead, use them as tools to achieve your own objectives, whether that’s driving traffic to your website, growing your newsletter, or engaging with your audience in a meaningful way.

Remember, social media is just one piece of the puzzle. By diversifying your approach and focusing on building direct, unmediated relationships with your customers, you’ll be better positioned to succeed—no matter how the social media landscape changes.