Why Shopify Digital Marketing?
Shopify has completely changed how business owners design and run their ecommerce stores and it’s one of the reason today their many more online business compare to few years back. Today, in this competition just having store is for enough you will need engagement, web traffic and eventually revenue. To handle digital marketing campaign in the right way you need to hire a shopify marketing agency, be it in USA or any region where you have your business. This case study explores how Shopify Force, a digital marketing agency that specializes in SEO and digital marketing for shopify, has transformed e-commerce businesses' sales.
Client Background: Despite having a well-designed e-commerce site, an online store selling flowers online was having trouble becoming noticed. Its expansion potential is hampered by the lack of web exposure, and they began to struggle to maintain operations. At this point, they turned to Shopify Force for assistance. Equipped with knowledge in SEO and digital marketing, the Shopify Force team developed a plan and carried it out, helping the brand regain its reputation.
Challenges Faced by Flower Stored Before Approaching Shopify Force
Low Visibility: The website experienced low monthly online sales and limited organic traffic due to its difficulty ranking highly on search engine results pages (SERPs).
Ineffective Marketing: Limited understanding of digital marketing strategies resulted in inefficient utilization of marketing budgets, yielding suboptimal results.
Competitor Dominance: Established competitors with robust online presences overshadowed the boutique's offerings, making it difficult to attract customers.
Approach by Shopify Force
Shopify Force was aware of the necessity for brand investment in search engine optimization (SEO) at an early stage. They can still generate good sales even if their keywords don't appear in the top search engine results. As a consequence of their thorough keyword research, on-page optimization, and construction of high-quality backlinks, they began to receive traffic, the graph gradually began to increase, and their sales began to improve.
Another area where investment was needed was social media. As flower businesses are primarily B2C (business-to-consumer) businesses, and B2C businesses always have a better chance of growth on Instagram, Facebook, and Pinterest. Shopify Force dedicated their social media team to work on brand social media marketing. Through effective social media marketing techniques and engaging content, social media traffic to the boutique's website surged by 300% within six months, and this is how they got onto the track of growth trajectory. The boutique saw a startling 400% rise in sales revenue in only a single year because to the combined effects of higher traffic, better conversion rates, and targeted advertising.
Consider investing in social media marketing if your online sales growth is proving difficult for your e-commerce store as well. Businesses may increase their online visibility, achieve exponential sales growth, and forge a solid presence in their particular sectors by utilizing the power of SEO and social media marketing. Allow the Shopify Force team to manage your Shopify digital marketing project if you require their assistance with brand marketing.