How Men Shop vs How Women Shop

in #shopping6 years ago

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Observe how women and men shop and you’ll see that not much has changed.

Women feel fabric, try on shoes with a dress, and ask to see things in different colors.

Men see something that can sate their appetite, kill (buy) it, and get back to the cave as fast as possible.

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For our distant ancestors, once the catch was safely back at the cave, the pile never seemed high enough.

Famine threatened with every drought, snowstorm, or pestilence.

So, over-collecting was a smart strategy: the downside of too much stuff was wasted effort.

The downside of under-collecting was death from starvation.

Scott Galloway, 'The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google'
https://www.amazon.com/dp/0525501223