Smartphone - where's the innovation?

It was once - the innovation

When Steve J. innovated a smartphone.
Yeah yeah, he didn't invent and there were touch screen phones before iphone was born.
Somehow, his speech woke everyone up sending us a message saying that you better start using one otherwise you are missing out.

and time flew~~~~~~~~

Talking to Siri and fingerprint still caught attention to media and consumers because they were features that we only saw in movies. Apple Pay/Google pay, half the world was mind blown about its feature whereas the rest nodded their heads stating "Asia countries were using NFC since ten years ago". Then, you started seeing that the speed of smartphone evolution decreasing - 6, 6s, 7,7s bigger phone, better pixels, higher cpu and rams..Zzzzzz

What's next? OLED display started to appear in smartphone's screens.
For example, yesterday I was able to view LG V30 test phone, which is not released in the market yet.
Of course in the beginning, promotion of phone display will be identical to smart tvs out there.
What's next? What does it mean? All the stakeholders out there will try to squeeze making this display to be bendable. Just like a half way through where TVs are curved at this stage (LG G Flex as an example). There's still a hell out of a road to be reached, but not until then, there will be another burst in this market