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RE: Snowden Explains How Our Desire to Connect Created Mass Surveillance
Just a continuation of what Bernays experimented with, then was fine tuned by Michael Aquino. His MindWar paper for intelligence in 1980 gives a good explanation for the results they were looking for, and have applied to not only the world but their own citizens.
Yup, all about mind-psyche-consciousness, the real battle, and information is used to hack into the psyche.