Sola

Social media has turned from a fad a decade ago to becoming arguably the most important component of today’s connected world.

Despite its importance, there are still issues with social networks, oftentimes due to its centralized nature which does not handle users’ data and privacy all that well.

While solutions have been presented before, it’s important to understand why this is still an issue although there are already solutions in place.

Social networks make the bulk of their revenue for advertising which works off user data and history.

At the same time, social networks seem to not acknowledge users as partners, despite them being the most integral part of the system.

Ideally, users should have the same benefits (if not more) that advertisers and social networks enjoy today – exactly how it should have been from the start.