When a single event is going to pay out hundreds of millions of dollars to the contestants, working up the "hype machine" becomes an absolute necessity.

I disagree.

Promotion oke I get that. But a roasting conference calling each other little bitches.. Don't make sense to me. Did you ever saw Ronaldo do this ? Like he isn;t pay big time

in the past there were more huge events in voetbal, tennis, k1 fighting. (oke this is maybe one of the best paid.) when a roasting conference wasn't always mandatory. Conference manny vs may

This was a normal conference.